E-books: Business Proposal Writing (2009 edition)

Table of contents

Business Proposal Writing Made Easy

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Author's introduction    v

1.  Proposals 101  1
    1.1  Proposals are not reports  2
    1.2  A review of the essential report-writing questions  3
    1.3  Proposals are about persuasion  4

2.  Six questions to answer before you start writing  5
    2.1  Overview: six key questions you must answer  6
    2.2  Current situation: Where is the reader now?  7
    2.3  Results: Where does the reader want to be?  10
    2.4  Solution: How can I/we get them there from here?  16
    2.5  Experience: Why should the reader believe that I/we can deliver the results?  19
    2.6  Costs: How can I/we justify the cost?  21
    2.7  Benefits: Why should the reader want these results?  22
    2.8  Summary of the pre-writing process  27

3.  Writing the proposal  28
    3.1  Covering letter  29
    3.2  Title page  30
    3.3  Executive summary  31
    3.4  Table of contents  32
    3.5  Glossary of terms  33
    3.6  Background  33
    3.7  Results and solution  35
    3.8  Experience  36
    3.9  Cost summary  36
    3.10 Financial details  37
    3.11 Benefits  38
    3.12 Risks assessment and weaknesses  38
    3.13 Optional components  39

4.  Plain English  42
    4.1  What is plain English?  43
    4.2  Key 1: Impress them with simplicity  44
    4.3  Key 2: Impress them with brevity  52
    4.4  Key 3: Impress them with your style  56
    4.5  Chapter summary  59

5.  The politics of persuasion  61
    5.1  The six tendencies that lead to 'yes'  62
    5.2  Reciprocity  62
    5.3  Consistency  64
    5.4  Social validation  64
    5.5  Being liked  65
    5.6  Authority  66
    5.7  Scarcity  67

	

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