We frequently write documents that are intended to be read online (that is, from a screen) rather than from paper. Producing good online writing isn't just a matter of taking something you wrote for paper and putting it online, though. Whether it's for the web, an intranet, an e-newsletter or email, online writing requires a specific set of skills that are different from those needed for writing print materials.
This content-rich course will provide you with the skills to produce highly effective online writing. This course is based around a series of writing exercises, so you'll be practising the material as you learn it.
Half a day.
Table of contents
Here is a table of contents and a detailed list of outcomes for the course (PDF, 493 KB).
The course meets the following business needs:
- If an initial, quick scan doesn't reveal useful information, many readers will stop reading online content after only a few seconds. It's thus very important that we design our online documents so that readers can discover the 'good bits' quickly.
- Online reading is slower than reading from printed sources. Online readers are thus more annoyed by long-winded writing than are other readers. Brevity is thus essential.
- Web and intranet sites usually fail to build an on-going relationship with customers and staff that could yield additional benefits.
After mastering the course's contents, you'll be able to:
- How can better online writing improve our key performance indicators?
- How can we make our online writing brief, scannable and credible?
- How can we transform print information into highly effective online material?
- How can we use multimedia and PDF files appropriately?
- How can we write great FAQs that save us time and money?
- How is online writing different from writing for print?
- What are the best-practice online writing techniques?
- What common design errors can thwart all our efforts?
- What essential service can e-newsletters provide that our web and intranet sites can't?
- What makes email more (or less) effective?
- Why are some email newsletters highly anticipated, yet others are regarded as spam?
This course is aimed at anyone who writes for intranets, web sites, e-newsletters or email.