Sample chapter from Proposal Writing
"Plain English"

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(This is a 696 KB PDF file. Updated May 2012.)

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6.  Plain English
    6.1 What is plain English?

    6.2 Key 1: Impress them with simplicity
        Use one word, not several
        Avoid pompous, pretentious writing
        Eliminate buzzwords and unnecessary jargon
        Using fewer acronyms

    6.3 Key 2: Impress them with brevity
        Use short sentences
        Use short paragraphs
        Use the active voice

    6.4 Key 3: Impress them with your style
        Choose a suitable tone of voice: first-person pronouns and contractions
        Latin is dead: avoid phrases like ergo, i.e. and e.g.

    6.5 Chapter summary

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