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Here's what you'll find within the free sample:
6. Plain English 6.1 What is plain English? 6.2 Key 1: Impress them with simplicity Use one word, not several Avoid pompous, pretentious writing Eliminate buzzwords and unnecessary jargon Using fewer acronyms 6.3 Key 2: Impress them with brevity Use short sentences Use short paragraphs Use the active voice 6.4 Key 3: Impress them with your style Choose a suitable tone of voice: first-person pronouns and contractions Latin is dead: avoid phrases like ergo, i.e. and e.g. 6.5 Chapter summary
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